When performing wax treatments day in, day out, it can become easy for therapists to slip into bad routines. In such a competitive field, this is enough to drive those customers away to your local competitors.

Reviewing and updating your processes is key if you want clients to return time and time again. We speak with the industry’s leading waxers to find out their trade secrets on keeping clients committed to your salon, from reward systems and extra touches, to the right communication, and round-up the best products to help you deliver a first-class service.